Earlier this month, people in San Francisco reportedly lined up for hours in the rain for day-old bagels flown in overnight from the historic New York City establishment Russ & Daughters by a customer. The $1 bagels were flipped for about $6 each with cream cheese and $12 for a sandwich in a pop-up that was not authorized by Russ & Daughters.
Imagine the possibilities if other local or regional restaurants decided to open similar pop-up cafes or restaurants to spread their cuisine to the rest of the country.